The art program "Esso Salon of Young Artists" (Salón Esso de Artistas Jóvenes), a competition of plastic arts held in all the countries members of the Organization of American States (OAS or in Spanish OEA) and sponsored by the Pan American Union and the Esso Oil Company between 1964 and 1965, in Colombia know as Salón Intercol, is the central event that author Moreno Moya uses to analyze and explain the transformation of the "young" avant-garde artist into a "young artist", a creative individual subject to institutional, official and economic policies. The author analyzes from a genealogical perspective the different discursive practices since the late 19th century that reveal the emergence of the voice of the "young" artists all over Latin America as the subject of change in the progressive ideology of modernity. In the case of Colombia, she examines the complex paradoxes of the relations between the powers in the art field, the predominance of the discourse of development in Latin America and the first stages of modernism in the II WW postwar years.
